When I recently found this tiny and fabulous blue cocktail recipe booklet in mum’s kitchen in our countryside house, I had to “secure” it immediately 🙂 Not so much because of the recipes, which are obviously neither special nor unbiased, but rather an attempt of the brand to sell their average products, but much more because of the cute format and the lovely 50s/60s graphic design! Executed with much care, which is rarely seen today in similar tokens (Hendrick’s Gin was the producer of the only comparable booklet I’ve come across during recent years), it naturally does not satisfy 2018 standards of gender equality, although when looking at Sagittarius, the lady who blocks the arrow in a nonchalant way with her drink seems to think to herself: “Ah, fuck off!” and indulge in her own splendid ennui, superbly aided by her beverage (click to enlarge image).
Funnily enough, and as often is the case, a related item popped up around the same time independently, in the form of the formidable cocktail book by Tony Conigliaro’s 69 Colebrooke Row, one of our favourite London cocktail bars, which Björn brought me from a recent solo-trip to the town of funk (how DARE he drink those Hemingway Daiquiris without me!?). A fabulous book already by it’s stories and cocktail recipes, the drawings by Yasmin Sandytia it contains – although having a distinct contemporary touch – are very much reminiscent of the 50s/60s aesthetics as found in above shown Cinzano booklet in my opinion.
À la votre – to what we love!
One thought on “The Age of Aquarius”
To what we love!